XChasm // The Intellectual Capital Exchange

Matching Your Needs with Peer Group Experience "Are you driving TeleMarketing & Direct Sales Initiatives to build Efficient but Effective Relationships with Trade & Retail Customers?" One of Xchasm's Global FMCG clients are interested in Xchanging ideas and experiences with peer professionals around Trade Marketing. Our client (Trade Marketing and Distribution Director) is currently experimenting with innovative ideas to enhance their customer marketing and intelligence activities across GB and Ireland. The objective of this initiative is to develop an effective direct sales and telemarketing (in-house & outsourced) communications plan, to deliver better and more informed customer relationships with independent retailers. The key questions being addressed are: How do we measure and compare the effectiveness of each operation? Which operation would be more effective in enhancing and maintaining customer relationships? Our client supports 50k+ Trade & Retail Customers across the UK & N. Ireland, segmented by Multiple Retail Outlets, Wholesalers, Cash & Carry’s and Independent Retailers. This Xchange interest spans the following areas: Multi-channel Relationship Strategies i.e. Direct Sales, Telephone, Fax, Mobile and Web Effective Inbound and Outbound Telemarketing Relationships Trade Marketing Benchmarking "Efficiency and Effectiveness" Performance Measurement Ideally our client would like to share with peer professionals who have responsibility for Developing & Managing Trade “Customer Relationships & Communication Strategies” within the UK & Ireland. The organisations aligned with this Xchange opportunity will be able to share ideas, validate plans and approach, as well as benchmark and measure their performance with our client. Whether your organisation communicates with its customers by telephone or through a direct sales force, this opportunity should be of interest.
Are these issues of interest to you or your colleagues and would your organisation benefit from learning how other large organisations are transforming their traditional business channels into highly efficient extensions to their enterprise? If you or one of your colleagues are keen to benchmark your organisation against other non-competing organisations in this highly topical area then this initiative should be of interest. Xchasm will be running inter company activities on this subject over the coming months, so simply let us know via the email link below if this is of interest to you (or one of your colleagues) and we will be in touch in due course to match your needs and requirements to our client's.
Example Industry(s)	FMCG	Ranking	Global 500 or FTSE
Titles that will Benefit	Heads of CRM, Marketing, Business Development, Trade Marketing, eCommerce, Field Sales, Telemarketing and Communications	Geographic Responsibility	GB (UK & Ireland)
Background Experience	Trade/TeleMarketing, B2B CRM, Portal, Customer Service, Channel Sales,	Xchange Requirement	Customer communications & trade relationship strategy development.

Email XCHASM about this activity by clicking on this link or by sending an email to services@xchasm.com