"Do you deliver on-line services to your customers? Are you driving customer take-up and looking at alternative ways of encouraging them to do business with you online?"

Having invested in providing online services for our customers, how do we get them to move from the existing way of doing business into the online world?

It makes commonsense for us to deliver online services as we can gain from enhanced efficiencies whilst we also see our customers benefiting from increased service levels, but customer take-up is not always that straight forward in reality.

Our customers are reluctant to give up their existing ways of interfacing with us, they vehemently stress their reasons, along with the cost and disruption the change will cause.

So how do we get them to sign up and move forward with us without loosing them?

Many of our clients are also tackling these issues and implementing customer transformation initiatives to drive take-up of their online services. Each of these businesses are interested in sharing and learning from their peers in other large organisations to trade ideas and benchmark themselves against other market leading companies.