XChasm // The Intellectual Capital Exchange

Matching Your Needs with Peer Group Experience "Are you confused by the many varied touch-point technologies and what they can do for you and your Brand? With the addition of the web, iTV, DTV, eMail, Mobile and Anywhere services to the list of more traditional customer touch-points, it is difficult to judge which technology is best to reach our target audience with and the effective branding to use. But, how do we evaluate these channels for selection, trial and measurement, and how do we measure our campaign performance across multiple touch-points? The best way to obtain clear & impartial advice on these and many other related issues is from our peers who are driving similar initiatives within their organisations! Xchasm's clients are keen to share and learn with peer group organisations. Xchasm can assist you in identifying companies who have resolved these issues and are willing to share their experiences.
Are these issues of interest to you or your colleagues and would your organisation benefit from learning how other large organisations are delivering Mutli-Channel initiatives? If you or one of your colleagues are keen to benchmark your organisation against other non-competing organisations in this highly topical area then this initiative should be of interest. Xchasm will be running inter company activities on this subject over the coming months, so simply let us know via the email link below if this is of interest to you (or one of your colleagues) and we will be in touch in due course to match your needs and requirements to our client's.
Example Industry(s)	Consumer	Ranking	Global 500 or FTSE
Titles that will Benefit	Marketing, IS, Brand & CRM	Geographic Responsibility	Any
Background Experience	Channel Strategy Formulation & Development, Evaluation, Measurement and Management.	Xchange Requirement	Channel strategy development and measurement.

In order to protect client confidentiality we cannot provide detailed descriptions of Xchange opportunities online. If you would like to learn more about any of the XCHASM Xchange opportunities simply send us an email outlining the particular Xchange you are interested in (xchange@xchasm.com).

If you would like to help, share or make a request of your own simply register your interest with us and we will contact you in due course.

Email XCHASM about this activity by clicking on this link or by sending an email to services@xchasm.com