XChasm // The Intellectual Capital Exchange

Matching Your Needs with Peer Group Experience "Are your product/service campaigns and promotions driving your consumer communications?" With increased consumer choice across many varied channels and the fragility of some electronic brand delivery mechanisms, shouldn't your communications be centred on consumer life style? With the issues identified above, add the additional aspects of increasing data protection and privacy regulations. Isn't it time for a re-think? We all know the damage caused to our brands by simple but annoying technologies such as web pop-ups, and we really don't want to unpick all the hard work and investment supporting our key brands! So how can we turn our annoying marketing communications and promotional activities into highly targeted and successful campaigns delivered to our consumers at the right time for them to purchase, re-purchase or upgrade? Many of our clients are also tackling these issues and driving initiatives to get better and smarter at communicating with their customers to enhance the relationship and extend the life cycle. Xchasm's clients are looking to share and learn from their peers to trade ideas and benchmark themselves against other market leading companies.
Are these issues of interest to you or your colleagues and would your organisation benefit from learning how other large organisations are delivering Right-Time Marketing service initiatives? If you or one of your colleagues are keen to benchmark your organisation against other non-competing organisations in this highly topical area then this initiative should be of interest. Xchasm will be running inter company activities on this subject over the coming months, so simply let us know via the email link below if this is of interest to you (or one of your colleagues) and we will be in touch in due course to match your needs and requirements to our client's.
Example Industry(s)	Consumer	Ranking	Global 500 or FTSE
Titles that will Benefit	Marketing, CRM, Brand & eMarketing	Geographic Responsibility	Any
Background Experience	Consumer Marketing, CRM and Channel Branding.	Xchange Requirement	Direct and eMarketing strategy development and measurement.

In order to protect client confidentiality we cannot provide detailed descriptions of Xchange opportunities online. If you would like to learn more about any of the XCHASM Xchange opportunities simply send us an email outlining the particular Xchange you are interested in (xchange@xchasm.com).

If you would like to help, share or make a request of your own simply register your interest with us and we will contact you in due course.

Email XCHASM about this activity by clicking on this link or by sending an email to services@xchasm.com