XChasm // The Intellectual Capital Exchange

Matching Your Needs with Peer Group Experience "What does it take to bring the scientific and empirical rigours of Finance together with the creativity, innovation and growth orientation of Marketing and improve visibility and stakeholder accountability?" This is a topical question currently posed by marketeers, financiers and stakeholders alike. Xchasm's clients have expressed an interest in sharing Marketing best practice with other organisations and peer functions for the purpose of driving accountability, functional professionalism and trust within their organisations. In the interests of promoting wider professional accountability, executives in both finance and marketing are keen to share ideas, experiences, techniques and tools on this subject.
Are these issues of interest to you or your colleagues and would your organisation benefit from learning how other large organisations are driving governance and adding analysis, measurement and tracking techniques into the marketing mix to help demonstrate ownership, deliver ROI and improve efficiencies? If you or one of your colleagues are keen to benchmark your organisation against other non-competing organisations in this highly topical area then this initiative should be of interest. Xchasm will be running inter company activities on this subject over the coming months, so simply let us know via the email link below if this is of interest to you (or one of your colleagues) and we will be in touch in due course to match your needs and requirements to our client's.
Example Industry(s)	All	Ranking	FTSE or Global 500
Titles that will Benefit	Heads of Marketing, Finance and Brand	Geographic Responsibility	Any
Background Experience	Marketing Excellence, Efficiency & Effectiveness Programmes	Xchange Requirement	Input on case histories, culture change, capability development, obtaining top level buy-in & measurement (tools/techniques)

In order to protect client confidentiality we cannot provide detailed descriptions of Xchange opportunities online. If you would like to learn more about any of the XCHASM Xchange opportunities simply send us an email outlining the particular Xchange you are interested in (xchange@xchasm.com).

If you would like to help, share or make a request of your own simply register your interest with us and we will contact you in due course.

Email XCHASM about this activity by clicking on this link or by sending an email to services@xchasm.com